Are Your Client Testimonials Really Helping You?
Tuesday, February 14th, 2006 leave comment or
In a recent post Kathy Sierra shares a great perspective on client testimonials.
She explains how most testimonials are focused primarily on your company and
consist of quotes and reviews explaining how great your products and services
are. Instead, she says testimonials should consist of the client explaining how they
improved from using your product or service, “In other words, testimonials as
tutorials.”
I’ve always thought
of testimonials as being pretty straight-forward; the client shares great
feedback on your product or service and this instills confidence in potential
clients. After reading Kathy’s article I am going to re-think the way I
approach testimonials. Thanks Kathy.