The Blog of Brandon Milford - Marketing, Entrepreneurship, and Design

The guys at 37signals have just released a new book, available in pdf only, Getting Real: The smarter, faster, easier way to build a web application. In their own words:

"Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it’s a book of ideas."

I purchased the book last week and I am about half way through. Based on my reading thus far, I can say this; If you are an entrepreneur looking to build a web application or you are currently a part of a team who has built a web application, this is a must read. Every portion of this book may not apply to your specific situation, but there are critical lessons to be learned and profound ways to think about building web applications.

I will provide a full review once I complete the book, so stay tuned!