The Blog of Brandon Milford - Marketing, Entrepreneurship, and Design

The guys at 37signals have just released a new book, available in pdf only, Getting Real: The smarter, faster, easier way to build a web application. In their own words:

"Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it’s a book of ideas."

I purchased the book last week and I am about half way through. Based on my reading thus far, I can say this; If you are an entrepreneur looking to build a web application or you are currently a part of a team who has built a web application, this is a must read. Every portion of this book may not apply to your specific situation, but there are critical lessons to be learned and profound ways to think about building web applications.

I will provide a full review once I complete the book, so stay tuned!

Our CEO Ryan Allis, our VP of Business Development David Roth, and Rick
Baccari who is one of our salesman are in New York this week for the Search Engine Strategies Conference and Expo. If you are attending be sure to drop by the IntelliContact booth!

Next month I’ll be in San Francisco for Ad:Tech and in August I’ll be heading back to California for Search Engine Strategies Conference and Expo in San Jose. See you there!