We have launched the full beta of IntelliContact 4.0. We have been in
limited beta since July 7. This means that all trial and paying users can now
test out the beta version. To try out
IntelliContact 4.0 Beta simply log
into your account and click the link at the top of the page to switch back
and forth between the old and new version.
A special thanks goes out to all of you who participated and provided feedback
during the limited beta. We received lots of valuable feedback and we’ve read
every message you’ve sent. Our development team is working throughout July to
implement many of the suggestions and fix any bugs that remain. We will be
launching the full version of IntelliContact 4.0 in early August.
So what’s New in IntelliContact v4.0?
Redesigned User Interface
The biggest and most recognizable change is the redesigned user interface.
We redesigned the interface to make IntelliContact even easier to use, uniting
behind the theme of "We Simplify Email Marketing." We believe the new
version is much more intuitive and you’ll be able to create, send, and track
email newsletters, autoresponders, surveys, and RSS feeds with even greater
ease.
The largest change you’ll see will be in the tab structure. We’ve reduced
the eight tabs we had before to just four–My Contacts, Create, Send, and
Track.
RSS Feeds
Communication is about getting messages through to your recipient via
channels that actually get the message read. IntelliContact allows you to send
your message via email and RSS, allowing you to provide a traditional version
of your message for those who prefer email, and a feed version of your message
for your subscribers that prefer to receive their communications via RSS
readers.
At its core IntelliContact’s role is to allow you to easily create your
message and get it to customers, prospects, and subscribers that have requested
to receive it. Whether you want to send an email newsletter, survey, or autoresponder
or update a blog or RSS feed, IntelliContact gives you the power to manage all
your multi-channel emarketing communications in one simple, central, and
on-demand web-based tool that allows you to take advantage of every possible
opportunity to get your message through to your desired audience.
So what is RSS?
RSS stands for Really Simple Syndication and it is another way for people to
view your messages. Now, instead of arriving only by email, your messages will
be available to your contacts and other people in their feed readers. RSS can
be confusing for some, but no worries. We’ll provide additional resources to
help you gain a greater understanding of how it works and how it can help you
increase the effectiveness of your marketing efforts.
How will people access my
RSS feed?
They use a program called a feed reader or a feed aggregator. These sorts of
programs are becoming more and more popular. Microsoft’s Internet Explorer 7
has one built in, as do FireFox and Thunderbird. Lots of other feed readers are
available in the marketplace. You can learn more about
feed readers or aggregators here.
Public Newsletter Archives
Our goal is to make email marketing easy while helping you grow both your
list size and your sales. To this end, we provide a Public Newsletter Archive
feature that allows you to immediately and simply publish your newsletter on
our web site in a search optimized format. Once published, this newsletter
becomes part of a searchable index on our web site that helps you get
additional exposure, increase your newsletter subscribers, and RSS subscribers.
Dive right in and take
IntelliContact 4.0 for a test drive. Be sure to let us know what you think
by clicking the Feedback button in the upper-right of the interface. Enjoy!
