The Blog of Brandon Milford - Marketing, Entrepreneurship, and Design

Ryan Carson is a busy guy with projects like Carson Workshops, Vitamin, and DropSend. Well, he’s about to launch another. Ryan has been
working on this one for a while and on June 21st he broke the news that Amigo is
an application that connects email newsletter publishers with advertisers and
vice versa. This seems like a great concept and it will be interesting to see if publishers and advertisers are willing to give it a try. I can certainly
see how this would be advantageous for smaller site owners who publish an email
newsletter and looking for an additional source of revenue. I’ve experimented
with banner advertising here and there and unless you’re doing it on a grand
scale (ie: investing large amounts into CPM with companies who display your ads
on high quality sites within their network) returns are typically mediocre at
best. With that said, advertising in a highly targeted email newsletter could
turn out to be the perfect “partnership” between the right publisher and
advertiser.

Also, Ryan has done a wonderful job with BareNakedApp, which
is a blog chronicling the development and launch of Amigo. Be sure to check it
out.