Online Reputation Monitoring

Tuesday, July 25th, 2006 leave comment or trackbacks off

Today I attended a great luncheon in Raleigh where Andy Beal, CEO of Fortune Interactive, talked about tracking and managing
your online reputation among bloggers and in forums. He provided a number of
great tools that allow you to track what others are saying about you, your
product, and/or company.  Be sure to check
out this guide
he and Cindy Akus put together that provides greater insight
into the importance of tracking what others are saying and how best to track it.

I’ve followed Andy’s thoughts on search marketing for quite
a while. He’s very well connected and has a lot of knowledge on the topic.
Be sure to check out his blog at MarketingPilgrim.com.

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