I’m off to New York this afternoon to attend the Online Media, Marketing and Advertising Conference and Expo (OMMA). Looks like they have a lot of great speakers this year. I’ll be back in a couple of days and fill you in on all the details from the show!
Car manufacturers are constantly battling to see who can top the other. I love this latest ad from BMW:
In early August we launched IntelliContact 4.0. We
brainstormed a number of ways to actively promote the launch. We wanted to
expand on the concept of “4.0” and we thought “Hey, what about GPA?”. And it
was August and time for many to head back to school, so the timing would be
ideal. We came up with the idea to develop a launch kit packaged in a lunch
box. We’d include a Press Release for IntelliContact 4.0, a company fact sheet,
an “Email Marketing Report Card” which featured a comparison on IntelliContact
with a couple of our closest competitors, and the remaining items would include
pencils, stickers, stamps, etc. We sent
the “Launch Boxes” to a number of partners, clients, and editors and we’ve
received a wonderful response. We have even had several recipients request
additional boxes. This was a great way to include a seasonal occurrence in our
marketing efforts and tying it into the launch of our new version. And it seems
to be working quite well.