The Blog of Brandon Milford - Marketing, Entrepreneurship, and Design

Jeep is using this awesome technology at car shows to market their vehicles. It’s a system that releases water at certain intervals to create text and images. Check it out.

Microsoft is pulling their IE-based rendering engine for Outlook 2007 and replacing it with Word.

What are they thinking? Developing email newsletters that work across most email clients is a challenge because they render HTML and CSS quite differently than a web browser. When designing an email newsletter you must consider many email clients that render your HTML and CSS and design your newsletter accordingly, resulting in something much simpler than what you’d publish to the web. With this announcement, they’re taking a step even further in the wrong direction. Among others, say goodbye to background images and CSS positioning/floats. Is it April 1st?

Many companies are releasing campaign specific websites as of late. I’m digging the implementation of these campaigns. A co-worker sent over a link to Philips’ campaign for their Norelco BodyGroom. It’s great to see large companies like Philips ‘loosening up’ a bit. And what a great idea to push the envelope with something that could (and did) go viral.

Kleenex has recently launched their “Let it out” campaign and they’ve set up a dedicated site at letitout.com.  With this campaign Kleenex adds social/networking capabilities allowing visitors to create an account, upload videos and photos of special moments, and comment on posts from other users. They have also set up the “Let it out” blog. This is an awesome campaign that very effectively markets a product that isn’t very exciting. Great idea and nice execution.