The Blog of Brandon Milford - Marketing, Entrepreneurship, and Design

Many companies are releasing campaign specific websites as of late. I’m digging the implementation of these campaigns. A co-worker sent over a link to Philips’ campaign for their Norelco BodyGroom. It’s great to see large companies like Philips ‘loosening up’ a bit. And what a great idea to push the envelope with something that could (and did) go viral.

Kleenex has recently launched their “Let it out” campaign and they’ve set up a dedicated site at letitout.com.  With this campaign Kleenex adds social/networking capabilities allowing visitors to create an account, upload videos and photos of special moments, and comment on posts from other users. They have also set up the “Let it out” blog. This is an awesome campaign that very effectively markets a product that isn’t very exciting. Great idea and nice execution.