Happenings of Late
October 10th, 20071 comment, add yoursIt’s been a while since I’ve posted, so I thought I’d share a few things that have been going on…iContact is continuing to grow like crazy. We’ve been experimenting with additional ways of marketing the application –primarily through radio and print.
Most of our marketing efforts have been online. We continue to scale our investments in cost-per-click advertising and have successfully added more and more customers each month. We began working with ROI Revolution a few months ago to help us manage our CPC campaigns and they have been a huge help for us. We’ve continued to make efforts to increase conversions through our CPC campaigns. The biggest thing that we’ve done is added landing pages. I’m confident that we’ll learn a lot from the success of the landing pages that we can then apply to our website.
Back in August we were out in San Jose again for the Search Engine Strategies Conference and Expo. We met a lot of our current clients out there and also talked to many who were interested in iContact. In September we sponsored Marketing Mania Bootcamp in Orlando, which was hosted by PostcardMania. There were a number of small business owners there and many who were new to email marketing and blogging. This week we’re a sponsor at CED’s Tech 2007 right here in Chapel Hill. The next trade show is Ad:tech New York November 5th-8th. I’ve been working on the schedule for next year and adding more and more shows. I think it may be time to add a trade show coordinator to the team, but we’ll see how it goes.
On Saturday September 22nd we had our 4th iContact Day, which is a day where all employees gather and brainstorm about how we can improve our company and product. It’s been interesting to see how things have changed as the company has grown. One of the biggest challenges has been cross-departmental communication and ensuring that everyone has the information they need and can get it in a timely manner. I wouldn’t consider it a huge issue, just something that has been challenging as we’ve grown, and continue to grow, so quickly.
If you’re attending Ad:tech New York in November, be sure to drop by our booth!