The Blog of Brandon Milford - Marketing, Entrepreneurship, and Design

It’s been a busy week! I’ve been in New York for Ad:tech since Sunday and Tuesday we launched the iContact Community. We had a great time at Ad:tech and met many of our current customers, partners, and many people who are excited about iContact. Thanks to all of you who stopped by our booth!

Tuesday morning we launched the iContact Community which allows our users (aka publishers) to publish their content into an online community where visitors can read, rank, and comment on this content. Visitors can also read archived content from our publishers and subscribe to their newsletter(s). This is huge for our publishers as we are helping them reach a wider audience, grow their lists, and making their content more interactive. Instead of only reaching someone’s inbox it can now live in the community as well, where conversations can be started around this content, visitors can rank it, and our publishers can participate in these conversations while building stronger relationships with their subscribers. Here’s more info about the iContact Community.