The Blog of Brandon Milford - Marketing, Entrepreneurship, and Design

The last couple of weeks have served as proof of how effective social media and viral marketing can be. Also, there has been a lot of questioning on whether Twitter can act as a legitimate marketing tool…the answer is Yes.

We launched FuelFrog two weeks ago yesterday and have invested nothing in marketing it. As of this morning we have over 2,300 users. Soon after launching the founder of Twitter, Evan Williams, took notice and “tweeted” a message to his followers about FuelFrog. Many people then “re-tweeted” that message and sent out messages of their own, as they continue to do now. We were fortunate to have coverage on ReadWriteWeb and others followed including:LifeHacker, Download Squad, WebWorkerDaily, and Bnet.com to name a few.

Much of the coverage has to do with timing as well. Gas prices are quickly approaching $4.00/gallon in some areas and a tool like FuelFrog will especially come in handy during times like these.

We’d like to thank everyone who has signed up thus far and continue to sign up each hour. We have a lot of cool things in store for FuelFrog so be sure to follow us on Twitter and continue sending in feedback.

Thanks to all of you who have signed up!

FuelFrog is a free application that allows you to track your gas mileage by texting (or entering from the web) your Miles, Price, and Gallons to your account with us. We love Twitter and decided it would be used to enter your data within FuelFrog. So if you have a Twitter account, simply sign up for an account with FuelFrog, enter your Twitter username and you’re all set!

Be sure to follow FuelFrog via Twitter at: http://twitter.com/fuelfrog
We’ll be posting features and updates there!

Enjoy!

PS:We launched FuelFrog only a few days ago and we already have 140 users, so the last few days have been pretty crazy.