The Blog of Brandon Milford - Marketing, Entrepreneurship, and Design

I’ve added a new Category entitled ‘Site Gallery’ and I’ll
be using this to share featured websites.

I love great design and I’m always running across websites
that catch my eye and this will be the ideal place to share them. So, wasting
no time, I ran across this website: Idea
Grove.

This is a great site. I love how “light weight” it appears
via the vast white space and optimal page length.  The moving graphic on the homepage is perfect
and relays their message loud and clear. “They’re a PR firm and they can help
you tell your story”. I also appreciate how they have captured the power of the
white space in the header. Take a look at the logo and the drop shadow. The
entire strip of white space to the right of the logo, all the way to the right
edge, makes the header. It frustrates the heck out me when I look at a website
and immediately see where someone has attempted to ‘fill’ a white space because
they think, “Oh, it’s white. We must fill it”. The only annoying thing about
this site is the Feedburner and Alexa graphics within the footer of the
homepage. Not very appealing, but I guess you only see them if you scroll down.
Overall, this website clearly communicates Idea Grove’s message with great
design, it’s easy to navigate, and contains the ideal amount of copy.  Great work.